Bags to Butterflies

Bags to Butterflies is a handbag and accessory company located in Detroit, MI. They expressed their need for a new visual identity that would reflect the eclectic spirit of their products and customers, while also balancing the messaging on their website about their social cause of employing formerly incarcerated women and reducing recidivism. The visual identity draws inspiration from the marbling technique and bold, vibrant colors of their handbags.